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107┃악재에 악재가 더해지는 칵테일 위기 ··························································································································· 319
108┃수당, 상여금, 퇴직금을 결정하는 통상임금 ···································································································· 322

109┃숨어 있는 세금이 국가재정을 좀먹는다 지하경제 ·················································································· 325
110┃세금 폭탄 피하기 위한 기업의 꼼수 조세피난처 ························································································ 328
111┃뒷문으로 주식시장 들어가는 우회상장 ······················································································································ 330
112┃땅콩 회항이 시사하는 오너와 전문경영인 ············································································································ 332

113┃기업과 국가의 성적표 신용등급 ············································································································································· 335
114┃떠오르는 신흥시장 이머징마켓 ··············································································································································· 340
115┃많아도 걱정, 적어도 걱정 외환보유고 ······················································································································· 343
116┃신제품이 기존 제품을 잡아먹는 카니벌라이제이션 ············································································· 346

117┃죽은 것도 산 것도 아닌 좀비기업 ········································································································································ 350
118┃커플링(동조화)의 반대개념 디커플링 ······························································································································ 354
119┃세계 에너지시장의 패권 다툼 셰일가스와 원유 ·························································································· 356
120┃꼬리가 길면 성공한다 롱테일 전략 ··································································································································· 359

121┃호미로 막을 것을 가래로 막는 격 1:10:100 법칙 ··········································································· 362
122┃지적재산권의 두 얼굴 특허괴물 ············································································································································· 365
123┃햄버거로 물가수준을 점쳐볼까? 빅맥지수 ········································································································· 368
124┃굴러온 돌이 박힌 돌 빼내는 윔블던효과 ················································································································· 371

125┃한때는 잘나갔는데 지금은 추락한 천사 ··················································································································· 374
126┃돈을 바꾸는 스와핑은 좋다 통화스와프 ··················································································································· 376
127┃먹튀의 대마왕 사모펀드 ······································································································································································ 379
128┃강대국 사이에 눌린 호두 신세 넛크래커 ················································································································· 381

129┃아시아의 자유무역지대가 될 아세안 ······························································································································ 384
130┃주식을 보유하고 있는 지주회사 ············································································································································· 386
131┃세계화시대에 더 중요해지는 브랜드 네이밍 ···································································································· 390

첫째마당┃경제 기초체력 쌓기 17