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017┃기업이 흑자여도 망한다 흑자부도 ································································································································· 065
018┃VIP마케팅의 근거가 되는 파레토의 법칙 ··········································································································· 067
019┃ 남들이 사니까 나도 산다! 펭귄효과 ···························································································································· 069
020┃ 잘 모르면 바가지 쓰는 곳! 레몬마켓 ························································································································· 072

021┃ 실업률이 1% 늘어나면 GDP가 2.5% 줄어든다? 오쿤의 법칙 ····························· 075
022┃빛 좋은 개살구 분식회계 ·································································································································································· 078
023┃점점 진화하는 인터넷 환경 시맨틱 웹 ······················································································································· 080

024┃하나를 얻으면 하나를 잃는 기회비용 ························································································································· 083
025┃본전 생각이 나서 포기 못 하겠네 매몰비용 ····································································································· 085
026┃소비자와 가까운 전방산업 ····························································································································································· 088
027┃친구 따라 강남 가는 밴드왜건효과 ································································································································· 090
028┃물가가 지속적으로 상승하는 인플레이션 ············································································································ 092

029┃일본 기업의 경기체감지수 단칸지수 ···························································································································· 095
030┃소비자가 경기를 전망하는 소비자신뢰지수 ····································································································· 097
031┃기업이 경기를 전망하는 기업경기실사지수 ····································································································· 100

032┃기업활동의 감시꾼 사외이사제 ············································································································································· 102
033┃전쟁터의 술수와 방어전략들 적대적M&A ······································································································ 105
034┃나라경제의 가계부 경상수지 ····················································································································································· 109
035┃작은 기업이 큰 기업을 삼키는 보아뱀 전략 ····································································································· 111
036┃수요와 공급이 자연적으로 이뤄지는 보이지 않는 손 ······································································ 114

037┃경제를 책임지는 6총사 경제6단체 ······························································································································· 117
038┃누르면 다른 곳이 부풀어오르는 풍선효과 ·········································································································· 120
039┃성질 급해서 경제를 망치는 샤워실의 바보 ······································································································· 122

040┃소득분배의 불평등도를 보여주는 지니계수 ····································································································· 124

첫째마당┃경제 기초체력 쌓기 13