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마당 경제 기초체력 쌓기
001┃부(富)는 높은 곳에서 낮은 곳으로 흐른다 트리클다운 이론 · ············································ 022
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002┃짝퉁이 진품을 이기는 그레셤의 법칙 ························································································································· ·· 024
003┃낯선 제품에서 익숙함이 느껴진다 대체재와 보완재 ······································································ 026
004┃기업의 골칫거리 블랙 컨슈머 ··················································································································································· 028
005┃비쌀수록 잘 팔리는 베블런효과 ··········································································································································· 031
006┃나라의 존폐여부는 인구가 결정한다 인구절벽 ··························································································· 033
007┃지금 아니면 못 사는 제품, 그 이유는? 희소성 ························································································· 036
008┃레드오션 속의 블루오션 퍼플오션 ································································································································· 038
009┃산을 볼 것이냐 나무를 볼 것이냐 거시경제학 ··························································································· 041
010┃경제를 동물에 빗댄다? 매파와 비둘기파 ·········································································································· 044
011┃내 것 아닌 공유지니까 막 써 공유지의 비극 ································································································ 047
012┃국가도 부도가 난다고? 모라토리엄 ···························································································································· 050
013┃치열했던 국내 면세점 입찰, 그 결과는? 승자의 저주 ································································ 053
014┃고성장에도 물가가 오르지 않는 골디락스 ······································································································· 057
015┃돈은 흘러야 제맛 유동성 ······························································································································································· 060
016┃정부의 돈 잔치는 끝났다 출구전략 ······························································································································ 062
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